In addition to objectives or goals, people need reasons: when stories, metaphors, parodies or similes are used, the message is reinforced and takes on meaning. Parodies or company sketches show everyday situations that are easy to recognise, making the audience identify; a sketch brings something fresh, a context that makes complex things simple and offers a dimension other than the everyday: A good story makes us more human, it brings us closer.
The advantages of a new product, customer service, sales techniques or a communication process are a few of the possibilities through sketches. Their flexibility allows for any type of format, whether it be audio-visual content, a live speech or an activity to create an emotional bond with the audience.
There are more and more organisations that use sketches as a communication and training tool to improve productivity, motivation, adaptation to change, to reinforce great ideas, to establish connections, to modify attitudes or to improve the working environment.
At Divertia, we have proven this over the past years. Do you want to know how?